Please tell me who the top 20 companies for promotional products are?
Posted by admin on Apr 3, 2008 in Other - Business Finance |
Cat asked:
Newton Manufacturing and the Vernon Company are both promo companies, but I am looking for others as well.
I need the companies that actually sell the promotional merchandise rather thatn those that use it.
Fast Food
Newton Manufacturing and the Vernon Company are both promo companies, but I am looking for others as well.
I need the companies that actually sell the promotional merchandise rather thatn those that use it.
Fast Food
Who’s Buying?
Overall, firms that allocate more ad dollars to unmeasured media tend to be grouped in the high-tech, pharmaceutical and hospitality industries, while auto manufacturers and consumer goods companies generally spent more heavily on measured media like print, TV, radio and outdoor.
In the following pages, we’ll take an in-depth look at the Top 10 companies on this year’s list, examining some of the ways they use promotional products in their media mix, at trade shows and special events, and for their “internal customers.”
1 Pfizer 85.7
2 General Motors Corp. 80.8
3 ATT Corp. 58.5
4 PepsiCo 52.6
5 Procter Gamble Co. 52.2
6 Sears, Roebuck Co. 45.2
7 IBM Corp. 45.1
8 Intel Corp. 44.7
9 Philip Morris Cos. 44.0
10 J.C. Penney Co. 39.8
11 Verizon Communications 39.4
12 Walt Disney Co. 39.1
13 SBC Communications 37.0
14 Daimler/Chrysler 36.0
15 Diageo 35.9
16 Hewlett-Packard Co. 35.1
17 Bristol Myers Squibb 34.3
18 McDonald’s Corp. 34.0
19 WorldCom 33.2
20 Ford Motor Co.