What is the proper way to address a business when you want them to give out your free promotional products?

Posted by admin on Nov 1, 2008 in Other - Advertising Marketing |
Promotional Products
Jihanemo asked:


I would like my campus bookstore to give out my website’s free promotional products to students when the students make a purchase. I am writing a letter to the manager, but I’m not sure how to address him. I am stuck on the first lines of the letter. Any pointers? Help? Tips?

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1 Comment

bozzies
Nov 3, 2008 at 3:51 am

First, you can call the bookstore and ask for the manager’s name. Then you can address your letter to Dear Mr. Lastname

I would then state why your flyer would benefit his customers. For example…

Since your bookstore is the premier shopping location for students on our campus and I am offering product x that also benefits our student population, I feel we may be able to benefit one another with a partnership. I would like to provide free (product) to your customers; would you be willing to insert (product, or flyer with a promotion code or whatever) in your bags with each purchase?

Follow up with any other benefits…


 

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